Black Hat SEO


    Black Hat SEO-okay everybody so today I'm gonna talk to you about blackhat SEO

    if you don't know what blackhat SEO is it's still a thing it's still out there it's a way that people basically try to

    target your web site and take your website down that's negative SEO that's a type of blackhat SEO

    and it's also this concept of getting ranked

    or doing things in google that

    are against their guidelines

    so blackhat SEO is anything that violates search engines Terms of Service my name is John Lincoln I'm an SEO expert

    I'm gonna tell you everything that you need to know a black about blackhat SEO in this video

    so first SEO in blackhat SEO it's kind of broken up into two different areas so there are link schemes

    Learn SEO

    and then kind of the general blackhat SEO stuff right so let's start out with the link schemes

    so what are the link schemes that are

    considered against Google's

    Terms of service first thing is buying links

    so if you're buying links from other websites you

    are not allowed to do

    that just purchasing a link

    Google doesn't want you to do that they want you to earn the links next link exchanges

    so if I say excuse me sir if you link to me I'll link

    to you from

    this website that is

    not allowed

    and if I say oh if you link to me from this website I'll link to you from another website that's also

    not allowed they don't want you exchanging links this used to be a huge thing that people would do years and years ago and it really worked very well


    but today you cannot do that article marketing guest posts anything that's low-quality

    so if I write a hundred articles

    and I get them posted on a whole bunch of other

    websites around the web

    Google is gonna pick up on that pattern and you're gonna get a manual action penalty which will show up inside a

    Google search console or you might geta penguin penalty which is what happens when you have too many

    links pointing out your website with the same anchor text is just a term that basically means the text that's inside of the lake

    so if this was linked to

    for example it


    said link exchanges

    would be the anchor text of that link

    so you can do guest posts you can do article marketing but it can't be massive it can't be low-quality articles it can only be

    if you write a really great article and you link to something relevant within the article to something that's relevant on another

    website or on your website anything that's

    automated is

    bad so there's a lot of different programs out there that do something called link

    indexing so basically if you get a link on another website there's a chance that

    Google might not even see that link so you can use these automation programs to build a

    whole bunch if they're links to a whole bunch of other links that would then go to that final link so if your link is here

    and you have all these other links that are on these other sites and then all these other links on my on these other sites

    that are

    built by

    an automation program these would link to these

    Black Hat SEO

    and so on and so forth and build more authority to this link that going to your site right so automation

    programs are against Google's guidelines and there's quite a

    bit of them out there they're not quite as big as they

    used to be though and then profile links

    so if you go out and you just build a whole bunch of social media profiles

    or you build a whole bunch of profiles on forum sites so on and so forth profiles anywhere around the web

    and then you put links in those two pages that you're

    trying to get ranked higher

    you can get a penalty for that as well that's blackhat SEO

    and then link networks so any type of network where you go and you pay and they put you on a whole bunch

    of different websites and link from those web sites to your website that's also black hat SEO

    and Google is taking those down all the time, okay so we covered most of the linking

    stuff let's get into some of the other types of blackhat SEO things that are out there comment spam so if you are using a program to automatically generate comments on other web sites or to automatically generate comments on

    What is Black Hat SEO

    your own website any type of fake comment that's helping you rank better in Google or hurting your competitors and making them work rank worse than Google

    blackhat seo

    through negative SEO is not allowed and that


    black hat SEOsneaky redirects s

    o if you have one page that's ranking and then you're redirecting somebody else to another page that's an example of black hat SEO as well trading products for links so that's another thing that you can't do so you can't necessarily

    say here's a product link to my website here's some money link to my website

    that's the same as buying things and link Bay in the switch so if you create a scholarship

    for example say you have a scholarship and you're a whole bunch of links in through this scholarship

    because educational institutions are seeing the scholarship they want a link to it so that their students can confine the scholarship and this is something you really can't do anyways but say you do that and then you eventually 301 redirect that page to another page to get the

    links going to another page that is also blackhat SEO is something you can't do keyword stuffing putting too many keywords on a page is enough is something you can't decloaking showing Google one page but then serving another hidden

    black hat technique

    content you can't hide content on a page that's

    not allowed articles spinning just creating articles

    and just creating pages so that they rank in Google

    and they're very thin content a lot of people will do this through some type of PHP script there's something called a Content matrix where you can create five versions of a paragraph have dynamic field spin create doorway pages that rank in

    Google you're not allowed to do that either scraped content-stealing

    content from around the web serving that

    on your site so

    that it gets ranked that's also not allowed funny thing about that

    Google won't allow you to do that for their Terms of Service

    you can't scrape content but yeah if you actually think about what Google does they scrape content to serve

    it in their search results and they're doing that more and more and more especially with the new knowledge panels Rich Snippets things

    like that and then even meta titles and descriptions I mean that's just scraped content,

    of course, we want to do all this for Google

    Techniques of black hat SEO

    because we want to get that traffic right and it's the biggest search engine in the world

    any Autogenerated content you're

    not allowed to do

    Black Hat SEO

    and then bait-and-switch stuff we talked a little bit

    about social media spam if you're just getting

    thousands and thousands of shares from other social sites that you're buying that's blackhat SEO

    and something you're

    not allowed to do

    and then rich snippet markup spam

    so putting Rich Snippets on pages so putting elements in the code that are going to enhance your listing inside of Google

    that's not actually relevant to

    that page that's considered spam as well

    so that's another thing you can't do it's blackhat SEO any automated queries

    so if you're using something to generate fake traffic that's searching for your company or

    your keyword and then coming in and clicking

    on your website

    that's called

    an automated query that's nothing that


    allowed to do within Google

    so automated queries and no negative SEO so if you really hate your competitor you're like I don't like this guy or girl

    and I'm gonna build thousands of low-quality links to his site to get him a penalty to make

    it look like he was doing all this blackhat SEO stuff you cannot do that's considered black hat SEO

    if you're doing blackhat SEO a negative SEO against your competitor okay URL injection spam

    so sometimes what you'll see happen is somebody will hack a site like WordPress


    and then they will inject links into pages or they will hack pages

    or they will create thousands and thousands of pages and this is

    just done through a script and then

    Black Hat SEO

    what happens is

    they put links on those pages this happens a lot

    in spaces like viagra, Cialis you know these pills right and these are notoriously kind of spammy areas for SEO so watching out for hack 2011 on and then domain squatting if somebody goes and buys coca-cola and they won't sell it to coca-cola

    and they're just holding onto it even though that's their trademark you're

    not allowed to do that as well blackhat SEO these are all the things that you cannot do now what do you do if you are being targeted by negative SEO

    or you're being targeted by blackhat SEO from a

    negative perspective or you've done blackhat SEO

    and now you want to get your website back into a good place well that's a good question so all the links scheming type of

    stuff that really does through disavow files that as far as going into Google search console you want to disavow links you want to block those links you have to go in and remove a lot of these links so you'll have to go back take them down there's actually a tool called a remover which is really good for sending out masked messages

    SEO get Black Hat

    and keeping track of how many links have been taken down

    and how many haven't been you can

    send automated messages ina sequence to take those things down you're gonna have to take down and cancel any type of automated programs any type of sponsors you have to delete any profile links and get out of any link networks

    if you want to get out of that whole blackhat side and have your website be looked like a clean quality

    website inside of Google now these type of things also

    are gonna need

    to be

    dealt with

    so if you have done keyword stuffing you're gonna have to reduce it if you've traded products for links you're gonna have to go back and clean that up maybe do a Rhian caution request with Google if you've done cloaking or hitting content or

    malicious content you're gonna have to clean all those things up if you have doorway pages you're gonna have to take them down you're gonna have to redirect them if you've done a bait and switch you're gonna have to push that old page live that was there

    we're you're gonna have to remove the pages entirely


    in form of a forum if you've got URL injection spam

    if your domains been hacked you're

    gonna have to check

    out the hacked area within Google to find

    out what's gone wrong

    and how you can fix it

    there's so much more to negative SEO

    or blackhat SEO that I didn't cover today so that's it for blackhat SEO if you have a comment make sure to leave

    one I'd love to answer any of your questions on the topic it's something that's out there something that's still very real today

    if you liked this video make sure to like comment and subscribe and I'll see you next time.

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