SEO


    SEO-Search engines constitute the foremost exciting source of free traffic in today’s digital business landscape. Once your content is listed on Google page one and position #1 for your main keyword, your conversion will soar (all things being equal). But there are other sources of free traffic which will keep your business going without search engines.

    You don’t have to fold up and shut down your online business because Google did some minor or major changes and you are now losing natural exposure and search traffic. Completely relying on one source of traffic is a marketing error. In this post, I want to discuss with you other sources of free traffic you should work on so your business won’t suffer massive losses should there be a drop in search engine traffic.

    1. SEO-Your Email List

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    Building an inventory of real people should be one among the most activities of bloggers and other digital entrepreneurs. The reason is that an email list is usually a source of traffic you'll address anytime. Your list is your asset. You are the only one who decides how to use it.

    However, building a list of active subscribers isn’t a day’s job. For bloggers, it takes time to grow an email list from zero to thousands of subscribers. Adding to the present , if your list is made for your blog updates and company news, it's going to be a nasty idea to start out promoting affiliate products or some unnecessary messages.

    My list is formed from subscribers who have an interest in learning more from me. I’m very careful about what I send to them. I don’t mail about some new and glittering product just in an effort to sell and earn commissions. I do promote products to my list but it's to travel through review posts on my blog.

    SEO

    Here are the few steps you need to follow in order to create a powerful list for free traffic should Google turn its back on you:

    Points on getting traffic

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    1 – Signup to an Email Service Provider (ESP): There are hundreds of them online but you may want to take a look at Moosend’s list of free email marketing services. You may not got to spend money on these services. For the foremost part, the free packages will allow you build your business steadily.

    2 – Add signup elements to your blog: Many of those Email Service Providers allow you to simply add signup forms to your blog. If your blog is powered by WordPress, you ought to determine if there's a plugin from your ESP to simply integrate their system in your blog. For the most part, you'll need to copy and past some HTML form append your blog to display the forms.

    3 – Offer your readers an Incentive: Generally, you'll be required to urge an excellent attractive signup incentive. This is something your readers can only get by submitting their valid email contact to your list. It might be free report, content upgrade, discount codes, etc.

    4 – Have a content strategy for your list: this is often vital . You don’t just get up one morning to send anything to your list. If you want the list to steadily grow without you losing subscribers, put in place a strategy that trains your list what to expect from you.

    List building is simply a small a part of Email Marketing which involves the list, your ability to urge real people to signup and the way to convert the subscribers to customers.

    2. SEO-Guest posting

    Guest posting has many advantages. But recently, it's been seriously tousled by marketers and SEO firms who use it to create backlinks for SEO. If you have a marketer who hits your blog with a single article and runs away, chances are that he is simply a backlink monger not someone who seeks to engage with you.

    If you constantly post useful content to a blog, you will definitely stand out and pull free traffic from that blog. With a superb lead capture strategy, readers from your guest posts will become list subscribers and repeat readers.

    Get traffic

    Here are a few tips to help you succeed with guest posting:

    Post on relevant blogs. Don’t waste time trying to pitch websites out of your niche.
    Provide real value in your content aimed at helping the reader.
    Don’t hit and run. When readers of a website notice that you are constantly around with helpful thoughts, they’d want to come check you out.
    If there are comments on your guest articles, confirm you answer them.
    Promote your guest articles on social media
    Share clean and well designed images. Respect image sizes on different platforms.

    3. SEO-Social Media

    An interesting source of free traffic is social media. But it has to be done correctly. Many bloggers waste their time on social media platforms, getting distracted and not having the ability to drive any traffic.

    The first step at driving free traffic with social media is to pick a couple of platforms and stick with them. Grow your following naturally. Don’t rush after large numbers. It makes absolutely no sense to possess thousands of followers who don’t click your links or engage together with your posts.

    Very quickly, let me give you some tips to succeed on any social media platform:

    There is a long list of social media websites. Don’t think that you simply are often active on all. Don’t be jack of all and master of none. Pick a few and master their ins and outs
    Post relevant content to your timelines. Don’t fill your accounts with spammy and unnecessary posts.
    Engage with your followers. Reply to comments and thank them for sharing or retweeting your tweets.
    Respect the ethics of social media and the rules and regulations of each platform.
    Etc.

    4. SEO-Pinterest

    There is no denying the fact that Pinterest has recently grown to be one of the most talked-about platforms for web traffic. I personally have seen very little of ‘social’ happening on this platform. A lot of people take it to be social but many users use it to find useful information.

    Pinterest content called pins is the main call for concern on the platform. You don’t just grab your content and post on it as you do with other content syndication platforms.

    Creating pins that attract clicks needs serious design skills. But there are platforms and tools that have been specifically designed to help you easily create Pinterest pins.

    To succeed on Pinterest and drive free traffic, here are some few useful tips:

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    Create attractive pins. Focus on image quality and respect dimensions
    Create attractive Titles and Descriptions
    Use keywords in your Titles and Descriptions to drive traffic using the internal search functions
    Post to relevant boards
    You may want to use Pinterest posting tools like TailWind
    Etc.

    conclusion

    SEO-If Google and other search engines don’t send you free traffic, these other methods can help. It may require time to start seeing results but you should definitely begin with one or two of these methods. I hope this helps you build a solid traffic plan to keep your business going.

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